Our Approach

The heart of our small business marketing approach is psychology. We utilize research-based ideas from the fields of social psychology, neuropsychology, and cognitive-behavioral psychology to help our clients create powerful marketing messages and connect with clients and referral partners. With the power of psychology our clients are able to see excellent results in a short period of time.

Larina’s Story…

The Long Version

I was 8 years old and much to my parents’ dismay had just poured a bottle of ketchup in our basement—fake blood to go along with the haunted house I’d created. Entrance was a great deal at just 25 cents and a monster book (my first book) was for sale for just $1.

I guess I’ve always been into pulling things together, marketing, and selling…probably because I grew up with an entrepreneur father (he started his first business when he was 17 and later a chain of Gelato Fresco ice cream stores—imagine beginning a successful ice cream business in upstate New York!) and artist mother (an energetic, compassionate elementary art teacher).

My other lifelong interest has been the human mind—how we think, why we feel and act certain ways, and how we connect with others.

It’s funny how things eventually come together. After being told I was everything from “crazy” to, euphemistically, a “Renaissance person” for pursuing the arts, business, and psychology in college, I graduated at the top of my class from Cornell University and went on to graduate school to pursue a doctorate in psychology. I loved psychology but missed business so I decided to do an MBA concurrently with my doctorate (plus waiting tables and then working full time as a retail store manager…Now, that was crazy!).

After that came one of the great fortunes in my career: I was hired on as clinical faculty at The University of Pennsylvania Center for the Treatment and Study of Anxiety and supervised by researcher Dr. Edna Foa (named as Time Magazine’s 100 Most Influential People of 2010). I learned amazingly effective treatments for stress and anxiety, and simultaneously began my coaching business in 2002, helping entrepreneurs gain confidence with public speaking and marketing.

Since then I’ve been working with service business owners and salespeople, helping them understand the needs of their clients and how to confidently communicate the value of what they offer. I love helping people put their own puzzle pieces together to position their business, and build fun and profitable referral relationships. Psychology is at the heart of marketing. I love coaching, consulting, writing, and speaking about these things.

The “Professional” Version

Larina Kase, PsyD, MBA is a marketing psychologist, New York Times bestselling author, and professional speaker. Her proprietary 3 step psychology-based process: 1) Grab Attention 2) Deepen Connection 3) Influence Action helps people sell without selling. Her business owner and salespeople clients are service oriented and enjoy Larina’s approach where they don’t have to worry about selling. Instead they create a marketing message and process that resonates with their ideal clients and referral partners. You’ll find Dr. Kase speaking to professional association and entrepreneur audiences, as a communications coach on MTV’s hit show MADE, and in magazines including Inc., Selling Power and Entrepreneur.

Harrison Monarth, Public Speaking Coach

Harrison Monarth is a leader in the field of persuasive communication and coauthor with Larina Kase of the New York Times Bestseller, The Confident Speaker. One of the most sought-after speech coaches in the United States, he regularly prepares CEOs, senior executives, political candidates and other leading professionals for high-stakes presentations and speaking opportunities.

Harrison has coached leaders from major organizations in financial services, technology, medical, legal, hospitality and consumer industries, as well as real estate, nonprofit and politics. His client list includes Merrill Lynch, Northwestern Mutual, Intel, Cisco Systems, Prudential, RE/MAX, the American Heart Association, Coldwell Banker, Hertz, and many other leading corporations, as well as political candidates and Members of Congress.

Known for his intensive and caring coaching style, Harrison easily gets clients to open up and embrace the powerful communication strategies and techniques he teaches. He gently pushes his clients to excellence, as he shows them how to communicate with maximum impact, verbally, nonverbally and with optimized vocal tonality. Internationally, Harrison’s coaching has been in demand by individuals and organizations in Berlin, Budapest, London, Paris, Stockholm, Moscow and Vienna.

Training and consulting specialties: executive presentation and speaker coaching; storytelling for executives; presentation skills training; intercultural communications; public speaking for professionals; persuasion skills training; managing audience emotions, media coaching.

Jackie Finch, Director of Client Relations

Jackie manages email communications and client support for PAS Coaching. She brings over 25 years experience in C-Level management support, as well as office administration, to her role as a professional virtual support associate.

A Certified Social Media & Internet Marketing Virtual Assistant, and a Certified Virtual Events Specialist Jackie is a member of IVAA, the International Virtual Assistant Association, VANetworking, VA Chamber of Commerce and holds a Notary Public License in the State of Washington.

Jackie’s entrepreneurial spirit, enthusiastic personality, determination, and organizational skills provide clients with superior customer service. Jackie lives in Everett, WA and when she’s not working on the business, she loves to write, travel, read, and spend time with family & friends.